1. Define the purpose of the campaigns
Before you start creating a campaign you should set your purpose, what you want to achieve by sending the campaign
Some objectives could be
- brand image development
- generating sales or conversions
- sales increase
- driving traffic to your site or blog
- subscribers growth
2. Create contacts list
A contact list contains email addresses of people who are interested in your work and agreed to receive information messages. Subscribers can be attracted to subscribe to your list by adding subscription forms in places where you have visitors (website, blog, Facebook page, etc.)
3. Compose the message / email content
Depending on the objectives, begin to sketch some ideas on layout and the email content, then you can implement them by creating a template.
4. Establish sending frequency
How do you send the campaigns? Once a day, once a week, twice a month ...? Decide this depending on the subscribers preferences, your availability to create content, business type, etc.
5. Create campaign based on sketches
After you have sketched the campaign's details it is time to put them into practice. Add the subject, contacts list and your template, as well as the rest of the details.
Useful links
6. Test your email before sending
After you have made your email, a very important step is to test it in different email clients and on different devices to see if it displays correctly.
7. Send the campaign
After you made sure that all the details are right, the campaign can be launched to subscribers or customers. You can send it immediately or later.
Scheduled campaign options
- Date
- Hour
8. Track results
After sending the campaign you have real time statistics such as openings, clicks, unsubscribes and more.
9. Analyze data
By analyzing data from the statistics you can improve campaign results to get maximum efficiency from them.
This is the end of the plan :). Now it's your turn to put it into practice!
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